Terms and Conditions

Last updated May 14, 2026

1. Agreement to Our Legal Terms

These Terms and Conditions (the “Terms”) constitute a legally binding agreement made between you, whether personally or on behalf of an entity (“you” or “Customer”), and Attribute, LLC (“Company,” “we,” “us,” or “our”), concerning your access to and use of the website located at https://www.getattribute.ai and any related products, services, software, APIs, dashboards, browser extensions, integrations, and webhooks made available by us (collectively, the “Services”).

Our Services include the “Company Hub” (for lead generators), the “Agency Hub” (for lead generation agencies and media buyers), partner portals with bilateral data sharing, an AI agent (including a Chrome extension) that explains, scores, and acts on attribution data, and our public API and webhooks.

You agree that by accessing the Services, you have read, understood, and agreed to be bound by all of these Terms. IF YOU DO NOT AGREE WITH ALL OF THESE TERMS, THEN YOU ARE EXPRESSLY PROHIBITED FROM USING THE SERVICES AND YOU MUST DISCONTINUE USE IMMEDIATELY.

Supplemental terms or documents that may be posted on the Services from time to time are hereby expressly incorporated herein by reference. We reserve the right, in our sole discretion, to make changes or modifications to these Terms at any time and for any reason. We will alert you about any changes by updating the “Last updated” date of these Terms, and you waive any right to receive specific notice of each such change. It is your responsibility to periodically review these Terms to stay informed of updates.

The Services are intended for users who are at least 18 years of age. Persons under the age of 18 are not permitted to use or register for the Services.

2. Definitions

“Account” means the unique account created for you to access the Services.

“Customer Data” means data, content, attribution data, lead data, campaign data, dialer activity, contact information, and any other information that you or your Authorized Users submit, upload, transmit, or otherwise make available to the Services.

“Authorized User” means any employee, contractor, agent, partner, or client representative who you authorize to use the Services through your Account.

“Partner” means a third party (such as a lead vendor, buyer, agency client, or media buyer) with whom you elect to share data through the Services, including via partner portals.

“Shared Data” means Customer Data that you explicitly elect to share with one or more Partners through the Services, including through partner portals, bilateral data sharing features, the public API, or webhooks.

“Subscription” means a paid plan that grants you access to the Services for a specified term.

3. Account Registration

To access most features of the Services, you must register for an Account. You agree to:

provide true, accurate, current, and complete information about yourself and your business;
maintain and promptly update such information to keep it accurate and complete;
maintain the security and confidentiality of your login credentials;
not share your Account credentials with any third party and not permit any third party to access the Services through your Account other than your Authorized Users;
promptly notify us of any unauthorized use of your Account or any other breach of security; and
accept responsibility for all activities that occur under your Account, whether or not authorized by you.

We reserve the right to suspend or terminate your Account if any information you provide is inaccurate, not current, or incomplete, or if we suspect fraudulent, abusive, or unlawful activity.

4. Subscriptions, Fees, and Payment

4.1 Subscription Plans

Certain features of the Services are made available on a Subscription basis. By selecting a paid Subscription, you authorize us to charge the applicable fees to your designated payment method on a recurring basis until you cancel.

4.2 Billing

All payments are processed by our third-party payment processor, Stripe. By providing payment information, you represent and warrant that you are authorized to use the payment method and authorize us (through Stripe) to charge your payment method for all fees incurred. We do not store full payment card numbers on our systems.

4.3 Auto-Renewal

Unless you cancel before the end of the then-current billing cycle, your Subscription will automatically renew for successive periods of the same length at the then-current rate. You may cancel auto-renewal at any time from your Account settings or by contacting us at admin@getattribute.ai.

4.4 Price Changes

We reserve the right to change our fees at any time. We will provide you with reasonable prior notice of any fee change. If you do not agree to the change, you may cancel your Subscription before the change takes effect.

4.5 Taxes

All fees are exclusive of taxes, levies, or duties imposed by taxing authorities, and you are responsible for payment of all such taxes, except for taxes based on our net income.

4.6 Refunds

Except where required by applicable law, all fees are non-refundable. No refunds or credits will be issued for partial Subscription periods, unused features, or downgrades.

4.7 Late Payment

If we are unable to process payment, we may suspend or terminate your access to the Services. Past-due amounts may accrue interest at the lesser of 1.5% per month or the maximum rate permitted by law.

5. License to Use the Services

Subject to your compliance with these Terms and timely payment of all applicable fees, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to access and use the Services solely for your internal business purposes during the term of your Subscription.

This license includes the right for your Authorized Users to access the Services on your behalf, provided that you remain responsible for their compliance with these Terms.

6. Acceptable Use

You agree not to, and not to permit any third party to:

use the Services in any way that violates any applicable federal, state, local, or international law or regulation, including without limitation the Telephone Consumer Protection Act (TCPA), CAN-SPAM Act, telemarketing rules, Do Not Call rules, GDPR, CCPA, or any other lead generation, telemarketing, privacy, or data protection laws;
upload, transmit, or share any leads, contacts, or data that were obtained without proper consent, or that you do not have a legal right to upload, share, or process;
use the Services to send unsolicited communications, spam, or any unlawful marketing material;
reverse engineer, decompile, disassemble, or otherwise attempt to derive the source code, underlying ideas, algorithms, or trade secrets of the Services;
copy, modify, create derivative works of, distribute, publicly display, publicly perform, sublicense, rent, lease, lend, or sell any part of the Services;
use the Services to build a competitive product or service, or to benchmark the Services for the purpose of creating a competing offering;
access the Services using automated means (such as bots, scrapers, or scripts) except through our public API in accordance with these Terms and any applicable API documentation;
circumvent or attempt to circumvent any access controls, usage limits, rate limits, or security features of the Services;
upload or transmit any viruses, malware, worms, or other malicious code;
interfere with, disrupt, or impose an unreasonable load on the Services or the servers and networks connected to the Services; or
impersonate any person or entity, or misrepresent your affiliation with any person or entity, including misrepresenting your relationship with any Partner.

We reserve the right, but have no obligation, to investigate any suspected violation of these Terms and to take appropriate action, including suspending or terminating Accounts, removing content, and reporting activity to law enforcement.

7. Customer Data and Bilateral Data Sharing

7.1 Ownership of Customer Data

As between you and us, you retain all right, title, and interest in and to your Customer Data. We do not claim ownership of your Customer Data.

7.2 License to Customer Data

You grant us a worldwide, non-exclusive, royalty-free license to host, store, process, transmit, display, analyze, and otherwise use your Customer Data solely to (a) provide, maintain, and improve the Services; (b) generate attribution reports, scoring, and recommendations for you and, where applicable, your Partners; (c) comply with legal obligations; and (d) generate aggregated, anonymized, or de-identified data and insights as described below.

7.3 Bilateral Data Sharing and Partner Portals

A core function of the Services is to enable bilateral data sharing between lead buyers, lead sellers, agencies, and their clients. By electing to connect with a Partner, share data with a Partner, or grant a Partner access through a partner portal, you understand and agree that:

the Shared Data you designate will be made visible and accessible to the applicable Partner;
you are solely responsible for determining which data is appropriate to share with each Partner, and for ensuring that you have the legal right, consents, and authority to share such data;
once data is shared with a Partner, we cannot guarantee that the Partner will not retain, copy, or further use such data, and we are not responsible for the Partner’s handling of Shared Data outside of the Services;
we act as a neutral intermediary and do not warrant the accuracy, completeness, or quality of data provided by any Partner; and
you are solely responsible for the commercial relationship, contracts, and disputes between you and any Partner.

7.4 Aggregated and De-Identified Data

We may create aggregated, anonymized, or de-identified data from Customer Data (“Aggregated Data”) that does not identify you, your Partners, or any individual. We may use Aggregated Data for any lawful business purpose, including improving the Services, training and improving our models, benchmarking, research, analytics, and publishing industry insights, and such Aggregated Data is not considered Customer Data.

7.5 Your Responsibilities for Customer Data

You represent and warrant that:

you have all necessary rights, consents, permissions, and legal bases to upload, transmit, share, and otherwise process Customer Data through the Services, including any required consents from the individuals whose personal information is included;
your collection, use, and sharing of Customer Data complies with all applicable laws and your own published privacy policies; and
Customer Data does not infringe, misappropriate, or violate the rights of any third party.

8. AI Features

The Services include features powered by artificial intelligence and machine learning, including but not limited to the AI agent and Chrome extension that explains, scores, and acts on attribution data (collectively, “AI Features”). The AI Features rely on third-party AI service providers, including Anthropic.

You acknowledge and agree that:

AI-generated outputs, scores, explanations, and recommendations are provided “as is” and may contain errors, inaccuracies, or biases;
AI outputs are intended as informational tools to support your decision-making and are not a substitute for professional judgment or human review;
you are responsible for verifying any AI output before relying on it for business, financial, legal, or operational decisions, and we are not liable for losses arising from your reliance on AI outputs;
inputs you submit to AI Features and the resulting outputs may be transmitted to and processed by third-party AI service providers, subject to their applicable terms and policies; and
you will not use AI Features in a manner that violates the policies of any underlying AI service provider, including by attempting to generate harmful, infringing, deceptive, or unlawful content.

9. Public API, Webhooks, and Integrations

We make available a public API and webhooks (collectively, the “API”) to allow you to programmatically access and integrate the Services. Your use of the API is subject to these Terms and any additional API documentation or guidelines we publish.

You agree that:

you will not exceed any published rate limits or use the API in a manner that imposes an unreasonable load on our infrastructure;
we may modify, deprecate, or discontinue the API or any of its endpoints at any time, with or without notice, and we will use reasonable efforts to provide advance notice of material breaking changes;
API keys, tokens, and credentials are confidential, and you are responsible for all activity that occurs under your API credentials; and
we may suspend or revoke API access for violations of these Terms, suspected abuse, or to protect the integrity of the Services.

The Services may also integrate with third-party services and platforms. Your use of such third-party services is governed by their respective terms, and we are not responsible for any third-party service.

10. Intellectual Property Rights

We and our licensors own all right, title, and interest in and to the Services, including all software, code, designs, content, trademarks, logos, attribution algorithms, scoring models, and other intellectual property associated with the Services (excluding Customer Data). All rights not expressly granted to you in these Terms are reserved.

You may not remove, alter, or obscure any copyright, trademark, or other proprietary rights notices contained in or on the Services.

If you provide us with any feedback, suggestions, or ideas regarding the Services (“Feedback”), you grant us a perpetual, irrevocable, worldwide, royalty-free, fully sublicensable license to use, modify, and incorporate the Feedback into the Services and any other products without restriction or compensation to you.

11. Confidentiality

Each party (the “Receiving Party”) acknowledges that it may have access to confidential and proprietary information of the other party (the “Disclosing Party”), including non-public business, technical, financial, customer, and Partner information (“Confidential Information”). The Receiving Party agrees to (a) use the Confidential Information only as necessary to exercise its rights and perform its obligations under these Terms; (b) protect the Confidential Information using the same degree of care it uses to protect its own confidential information, but in no event less than a reasonable standard of care; and (c) not disclose the Confidential Information to any third party except to employees, contractors, and advisors with a need to know who are bound by confidentiality obligations no less protective than those in this section.

Confidential Information does not include information that is (i) publicly available through no fault of the Receiving Party; (ii) rightfully known to the Receiving Party without restriction prior to disclosure; (iii) rightfully obtained by the Receiving Party from a third party without restriction; or (iv) independently developed by the Receiving Party without use of the Confidential Information.

12. Privacy

Our collection and use of personal information in connection with the Services is described in our Privacy Policy, available at https://www.getattribute.ai, which is incorporated by reference into these Terms. By using the Services, you acknowledge and agree to the practices described in the Privacy Policy.

13. Service Availability and Modifications

We will use commercially reasonable efforts to make the Services available, but we do not guarantee uninterrupted or error-free access. The Services may be unavailable from time to time due to scheduled maintenance, updates, or events outside of our reasonable control.

We reserve the right, in our sole discretion, to modify, suspend, or discontinue any part of the Services at any time, with or without notice. We will not be liable to you or any third party for any modification, suspension, or discontinuation of the Services.

14. Term and Termination

14.1 Term

These Terms commence when you first access or use the Services and continue until terminated as provided herein.

14.2 Termination by You

You may terminate your Account at any time by following the cancellation instructions in your Account settings or by contacting us at admin@getattribute.ai. Termination will be effective at the end of the then-current billing cycle, and you remain responsible for fees accrued through the effective date of termination.

14.3 Termination by Us

We may suspend or terminate your access to the Services, in whole or in part, at any time and for any reason, including without limitation: (a) breach of these Terms; (b) failure to pay fees when due; (c) suspected fraudulent, abusive, or unlawful activity; (d) a request from law enforcement or other government authority; or (e) discontinuation of the Services.

14.4 Effect of Termination

Upon termination: (a) your right to access and use the Services will immediately cease; (b) any outstanding fees become immediately due and payable; and (c) we may delete your Customer Data in accordance with our data retention practices described in the Privacy Policy. You are responsible for exporting your Customer Data before termination if you wish to retain a copy.

14.5 Survival

All provisions of these Terms that by their nature should survive termination shall survive, including without limitation sections relating to ownership, fees owed, confidentiality, disclaimers, indemnification, limitations of liability, and governing law.

15. Disclaimers

THE SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, INCLUDING WITHOUT LIMITATION IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT, AS WELL AS ANY WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE.

WITHOUT LIMITING THE FOREGOING, WE DO NOT WARRANT THAT (A) THE SERVICES WILL MEET YOUR REQUIREMENTS; (B) THE SERVICES WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE; (C) ATTRIBUTION DATA, SCORES, RECOMMENDATIONS, OR AI OUTPUTS WILL BE ACCURATE, RELIABLE, OR COMPLETE; (D) ANY PARTNER WILL ACT IN ACCORDANCE WITH ITS REPRESENTATIONS OR LEGAL OBLIGATIONS; OR (E) ANY ERRORS WILL BE CORRECTED.

YOU ACKNOWLEDGE THAT THE SERVICES ARE DESIGNED TO ASSIST WITH BUSINESS DECISION-MAKING AND ARE NOT A SUBSTITUTE FOR INDEPENDENT BUSINESS, LEGAL, FINANCIAL, OR PROFESSIONAL JUDGMENT. ANY RELIANCE ON THE SERVICES IS AT YOUR OWN RISK.

16. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY LAW, IN NO EVENT WILL WE OR OUR OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, AFFILIATES, OR LICENSORS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING WITHOUT LIMITATION LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR BUSINESS OPPORTUNITY, ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICES, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

OUR TOTAL CUMULATIVE LIABILITY ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICES WILL NOT EXCEED THE GREATER OF (A) THE TOTAL FEES PAID BY YOU TO US IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED U.S. DOLLARS ($100).

THE LIMITATIONS IN THIS SECTION APPLY REGARDLESS OF THE LEGAL THEORY ON WHICH THE CLAIM IS BASED, WHETHER IN CONTRACT, TORT, STRICT LIABILITY, OR OTHERWISE. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES, SO SOME OF THESE LIMITATIONS MAY NOT APPLY TO YOU.

17. Indemnification

You agree to defend, indemnify, and hold harmless Attribute, LLC and its officers, directors, employees, agents, affiliates, and licensors from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising out of or related to: (a) your access to or use of the Services; (b) your Customer Data, including any claim that your Customer Data infringes, misappropriates, or violates the rights of any third party or any applicable law; (c) your interactions, agreements, and disputes with any Partner; (d) your violation of these Terms; (e) your violation of any law or the rights of any third party, including TCPA, CAN-SPAM, GDPR, CCPA, and other privacy or telemarketing laws; and (f) any data, leads, or content you upload, share, or transmit through the Services.

We reserve the right, at our own expense, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, in which case you agree to cooperate with our defense.

18. Governing Law

These Terms and any dispute arising out of or related to these Terms or the Services shall be governed by and construed in accordance with the laws of the State of Connecticut, United States, without regard to its conflict of laws principles. The United Nations Convention on Contracts for the International Sale of Goods does not apply.

19. Dispute Resolution

19.1 Informal Resolution

Before initiating any formal proceeding, the parties agree to first attempt to resolve any dispute informally by contacting us at admin@getattribute.ai and engaging in good-faith negotiations for at least thirty (30) days.

19.2 Binding Arbitration

Any dispute, claim, or controversy arising out of or related to these Terms or the Services that is not resolved informally shall be resolved by binding arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules. The arbitration shall be conducted in Hartford, Connecticut, in the English language, by a single arbitrator. Judgment on the award may be entered in any court of competent jurisdiction.

19.3 Class Action Waiver

YOU AND WE AGREE THAT EACH PARTY MAY BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, OR REPRESENTATIVE PROCEEDING. THE ARBITRATOR MAY NOT CONSOLIDATE MORE THAN ONE PERSON’S CLAIMS OR PRESIDE OVER ANY FORM OF CLASS PROCEEDING.

19.4 Exceptions

Notwithstanding the foregoing, either party may bring an action in a court of competent jurisdiction to seek injunctive or other equitable relief to protect its intellectual property rights or Confidential Information.

20. Miscellaneous

20.1 Entire Agreement

These Terms, together with our Privacy Policy and any other policies or agreements incorporated by reference, constitute the entire agreement between you and us regarding the Services and supersede all prior agreements and understandings.

20.2 Assignment

You may not assign or transfer these Terms or any rights or obligations hereunder without our prior written consent. We may assign these Terms in connection with a merger, acquisition, reorganization, or sale of all or substantially all of our assets.

20.3 Severability

If any provision of these Terms is held to be invalid, illegal, or unenforceable, the remaining provisions will continue in full force and effect.

20.4 Waiver

Our failure to enforce any right or provision of these Terms will not be considered a waiver of those rights.

20.5 Force Majeure

Neither party will be liable for any failure or delay in performance caused by circumstances beyond its reasonable control, including acts of God, natural disasters, war, terrorism, civil unrest, government action, labor disputes, internet or telecommunications failures, or cyberattacks.

20.6 Notices

We may provide notices to you by email to the address associated with your Account or by posting on the Services. You must provide notices to us at admin@getattribute.ai or by mail to the address below.

20.7 Relationship of the Parties

These Terms do not create any agency, partnership, joint venture, or employment relationship between you and us. Neither party has the authority to bind the other.

20.8 Export Compliance

You agree to comply with all applicable export and re-export control laws and regulations, including the U.S. Export Administration Regulations and the sanctions programs administered by the U.S. Office of Foreign Assets Control.

20.9 U.S. Government Users

If you are a U.S. government entity, the Services are “commercial items” as defined at 48 C.F.R. §2.101, and your use of the Services is subject to these Terms.